Agenda

Event Program

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Topics

Keynote Topic: #GenCX: The Ultimate Retail Disruptor
− 2019: The year of taking your business from Gen X to Gen CX
− Trend alert: Gen CX turning to e-commerce to secure daily essentials

Session 1: Understanding the purchase decisions and influencers of today’s Gen CX Shoppers
− Understanding the rational and irrational behavior of today’s consumer
− Key drivers of GenCX purchases

Session 2: Leveraging online platforms with Gen CX
− Tapping the customer’s pocket
− Mobile shopping

Session 3: Micro-moments in Retail
− The power of mobile-first, in-the-moment inquiries
− Rewarding customers with modern experiences

Session 4: Digitalizing Retail 
− Digital Transformation & AI
− Cloud Powered Retail

Session 5: The Science of Virality

− Going Viral: Good, Bad or Somewhere in between?

− Exclusive tips on how to achieve ultimate brand exposure through Facebook

Session 6: Building brand love in the Food Service industry
− Humanizing the Brand Experience
− Restaurant Branding 101: Building brand love amidst the Gen CX revolution

PANEL SESSIONS

Panel Discussion 1: Redefining shopping convenience with Gen CX
− Move Fast or Move Out with Gen CX

Panel Discussion 2: New generation of diners
− Next-generation diner experience: What does Gen CX expect?

Philippine retail summit
Philippine retail summit

14 March 2019

SMX Aura Convention Center, Taguig City

8:30 am – 5:30 pm

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