The formidable entry of the Philippine Retail Summit [PRS] last 2018 has signaled a new wave of retail-focused events to hit the country. Thus, back for its 2nd year with a magnetizing theme, “#GenCX: The Ultimate Retail Disruptor”, all set to happen on March 14, at SMX Aura Convention Center, Taguig City.
There is no doubt that the retail industry is experiencing a tremendous amount of change. With record number of retail platforms going online and legacy brands shutting down, one can surely say that the retail disruption we have heard of has now arrived. While physical stores aren’t going anywhere, there’s no doubt that digital technology, connectivity and online retailing are steadily influencing the need for omnichannel experiences.
This is the drive behind this year’s 2nd Philippine Retail Summit that revolves on the shifting consumer behavior, resulting in the disruption of the normal market habit. Highlighting the Generation of Customer Experience (#GenCX), a.k.a the modern customers of the digital era as the main culprit for the retail disruption, brands have come together to exchange valuable insights in curating formats and framework to deliver the best customer experience possible.
This year’s agenda covers the future of retail shopping and convenience, leveraging online platforms in a digital era, building brand virality and brand love in every customer touchpoint. The PRS also boasts an interactive two-way discussion wherein lead influencers from the #GenCX would represent the new age customers in feeding significant information vis-à-vis the emerging market of millennials and generation Z.
Numerous retail operators from the local and international brands in the country have expressed their desire to join the #GenCX revolution, prompting the PRS team to add more slots than what was originally set. The generated attention of this summit has exceeded expectations. Key government officials took time to acknowledge the efforts of converging the diverse Philippine retail industry into one event.
Following the success of the 1st PRS, its presenter, Retail Associates is bound to deliver an even bigger scale of the summit this 2019 by tying up with prominent partners, Hewlett-Packard (HP) and PMCM, with Red Entertainment as its official PR partner that will bring prominent media to cover this grand event, securing wide mileage, networking opportunities and brand awareness for sponsors and its delegates.